4.1 339 #1 Crisis Leadership [?][!]
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SETH GODIN Acceleration is felt, velocity is ignored
On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour.
“Compared to what” is the unstated question that we ask ourselves, all the time.
Consumers, employees and peers are unlikely to think about what’s already a given. It’s the changes we notice.
September 29, 2025