4.3 311 Will you Cognify? [?][!]

Today’s podcast

Worksheet

SETH GODIN Beyond the checkbox mindset

So many bits of information are flying around. Emails to us, articles, posts, videos, updates, memos, meetings, books…

The most common (and apparently efficient) approach is to quickly look over the new information. If it confirms what you already know, check it off. If it contradicts what you believe, find a reason to ignore it.

The alternative is to take new information and try it on for size. Have it change your mind. Imagine what happens if the information is actually true and useful. Not a checkbox confirmation, but actually a new way to see things.

You can always switch back later.

October 29, 2025