1.3 224 Addiction, what you think is wrong

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SETH GODIN Love your customers

It’s nice if you do, but it’s not required.

You’re not them. You may have had different experiences, been exposed to different ideas or simply be prepared to make different choices.

That’s okay.

What’s useful: loving the change you’re able to make. Being proud of helping people get from here to there. Focusing on utility and being of service.

You don’t have to invite them to your birthday party, but it helps to care about impact and transformation.

February 25, 2026