1.7 287 G.school #218 More trouble than it's worth

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SETH GODIN More trouble than it’s worth

This is the hallmark of projects that turn out to be worth doing.

The trouble might be a symptom that we’re onto something that others don’t care enough to do.

And the things that are obviously worth doing are probably already being done.

February 1, 2026

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2.2 284 Everybody wants to win

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1.6 284 G.school #217 The infinite tail [tale]