1.2 372 Why is IQ so important?

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SETH GODIN The thing about pressure

It doesn’t happen all at once.

And it doesn’t work suddenly.

A home pressure cooker doesn’t use more electricity than a hot pot. And it isn’t as fast as a microwave. Instead, it builds up over time, producing results with a surprisingly small amount of effort.

We’re impatient, and so we don’t consistently apply pressure when we have the chance, and we often crumple under pressure when it arrives.

Consistent, gradual and persistent are the unsung forces of cultural change.

October 7, 2025