4.7 343 G.school #174 Dinner w/ a Dominican [!]
SETH GODIN False scarcity
Often, the things we want the most aren’t directly related to the things we need.
In fact, they might be very similar to things we already have.
Wants are fueled by stories, and stories come from culture and connection and marketing, not from our actual physical or spiritual needs.
September 7, 2025
