4.7 286 G.school #158 What are the 4 Arcs? [?][!]

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SETH GODIN The four arcs

They can carry us away, amplify our work or slowly change everything around us. These arcs can easily become invisible forces, pushing us to make choices and to ignore their origins or consequences.

Capitalism is the most common one, along with its shadow, industrialism. We show up on behalf of the invisible hand, engaging with the market in search of profit and productivity. It begins by serving the market, but can become soulless industrialism. The work can be focused on finding a need and filling it. Or it can shift to “I’m just doing my job,” and “If I don’t do it, somebody else will…”

Technology evolves as a species, and we either work for it or against it. The folks who enabled the internet to go from five minutes to eight hours of our day were working on behalf of this now-visible and increasingly dominant cultural force.

Scarcity is the path of power. Connection is the way toward abundance. Connection creates culture and possibility, while the inverse, scarcity, creates a kind of value. Some work to create status roles and monopolies and the leverage that we have over others, while others work toward resilience and mutual support.

Justice is the one that Reverend Parker argued for. It doesn’t happen by itself, and it doesn’t always support the three other arcs, but with effort, we have the chance to bend it.

Which ones are pushing you forward and narrating your days?

July 13, 2025