1.7 350 G.school #194 The Didache [?][!]

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SETH GODIN Optimizing the landing page

It might be your website, your brochure, the inside of your store…

This is a fine thing to do, but it’s not particularly effective.

The secret isn’t to optimize the landing page. It’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need to attract people who do.

When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isn’t there, all the tweaking won’t help.

November 9, 2025