1.2 237 The most important decision [?][!]

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SETH GODIN The most important decision

“What should I do next?”

Not next year or for the rest of my life. Right now.

The apparently trivial choice–whether or not to open an email, make a phone call or stand up to stretch. The endless list of options, some not even consciously considered, that we work through a thousand times a day.

Sum them up, and these millions of tiny decisions become the life we’ve chosen. One next at a time.

May 20, 2025