1.5 328 Don't set goals / Achieve them!

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SETH GODIN Bottlenecks

An essential feature of every bottle is the neck. No neck, no bottle.

There are bottlenecks in every process, every project and every method. Something is limited. We can pretend that’s not the case and avoid the discussion. Or we can see it as an opportunity.

Successful organizations are good at embracing and working with their bottlenecks.

January 2, 2026