4.3 396 3rd law of power [?][!]

Today’s podcast

Worksheet

SETH GODIN The table of contents (and the index)

The index is the search bar, the random access to the facts we can look up.

The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative and the pedagogy for learning.

We’re at risk of becoming all index.

The world could probably benefit from your table of contents.

August 6, 2025