1.6 212 G.school #225 It's war (bombing Iran)

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SETH GODIN How to win a bidding war

Pundits are saying that Netflix “lost” the bidding for Warner.

Actually, they won. They didn’t just win because they got a nearly $3 billion breakup fee.

They won because in just about every contentious public auction, the winner is the one who is willing to overpay the most.

The best way to win a bidding war is to not bid.

February 28, 2026