4.2 311 The Problem... [?][!]
Today’s podcast
Worksheet
SETH GODIN 900,000 vs 9
It takes about 900,000 minutes to become a board-certified dermatologist. At that point, you might be very skilled and well-informed.
It takes less than nine minutes to make your patient feel seen, understood and reassured.
If you skip the 9 minutes, you wasted the 900,000.
October 28, 2025
