1.3 390 Addiction: what you believe is wrong! [?][!]

Today’s podcast

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SETH GODIN Unsolvable

A problem without a solution isn’t a problem, it’s a situation we have to live with.

But most existing problems do have solutions. We just don’t like that solution.

The solution might be challenging, or feel risky, or lead to an outcome we’re not happy about.

It’s tempting to announce that this means the problem is unsolvable. It’s not. It’s just not an easy or low-cost solution.

It’s even more tempting to do the worst thing: pretend that the problem doesn’t matter. Ignore it. Avoid people who insist that not only is it a problem, but there’s a solution worth pursuing.

Sometimes, problems ignored simply disappear. Not often, though.

October 8, 2025