3.7 270 G.school #156 [?][!]

Today’s podcast

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SETH GODIN Three choices

Everything flows from the strategic decisions we make early in the process:

Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail storefront, a social media platform or a warehouse) determines our cost structure, our deal flow and the space we have to work with.

Choose your investors. They decide the scale of the resources we have to invest, the timeframe and the decision-making rubrics.

Choose your customers. This either flows from the first two choices, or, if you’re smart, this is the one you make first. Your customers decide whether or not to spread the word, to be loyal, and to push you to raise or lower your standards… Your customers are the engine of your growth and also the architect of how you spend your day.

It’s easy to back into all three of these choices. To do what others are doing, to find yourself with a mortgage or SEO strategy or payment schedule that pushes you to run your project in ways you never would have chosen.

It’s your project. And then you choose.

Choose your landlord, choose your future.

July 6, 2025