1.4 322 Charlie Kirk RIP [?][!]

Today’s podcast

Worksheet

SETH GODIN Items in motion

A frog has no trouble grabbing a fast-moving fly in midair.

But the same fly, sitting on a leaf, is safe, essentially invisible to the frog.

We’re a lot like frogs sometimes. We choose to pay attention to things when they’re changing, not when they feel normal.

If you want something to get noticed, move it.

And if you want to improve your situation, try looking for things that aren’t moving, but could be improved.

September 11, 2025