1.3 287 Addiction: [do] we got it wrong (?)(?)

Today’s podcast

Worksheet

SETH GODIN The NSE confusions

“Nobody wants this” is unlikely.

“Somebody will like this” is almost certainly true.

“Everyone needs this” is a trap.

The work begins with finding the right somebodies, while ignoring the imaginary everyone.

Scale is rarely the first signal of important work.

March 26, 2025