2.7 268 G.school #220 Free agency [?]

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SETH GODIN Free agency

Unrestricted free choice is a myth.

There are always boundaries and trade-offs.

But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice.

Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when we think that we don’t.

February 8, 2026

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