1.4 289 PIT count day!?
Today’s podcast
Worksheet
SETH GODIN Skepticism, surprise and resistance
Every important medical innovation of the last five hundred years has been ridiculed, undermined and ignored by doctors and the medical establishment. Every single one. Hand-washing, antibiotics, and the dangers of smoking, just to pick a few.
This happens in any system where expertise is valued and where change might be risky.
Just because the establishment doesn’t like it doesn’t mean it’s not a good idea.
(On the other hand, there are plenty of bad ideas the establishment doesn’t like as well).
January 29, 2026

