1.2 282 Keep it simple

Today’s podcast

Worksheet

SETH GODIN Insulation > power

When energy is cheap, people build buildings that are poorly insulated. It’s faster and cheaper in the short run.

In the long run, though, insulation always wins. You invest in it once and get the rewards forever.

And of course, this is true for all things, not just buildings.

Learning to do it right is cheaper than using effort to overcome our laziness every single time.

January 27, 2026